Motorcycle-Vermont had a successful first season of operations, seeing traffic increase steadily each month during the 2009 season. Between June and September, 7,671 visitors came to the site, viewing over 21,400 pages
Visitors stayed on the site and viewed 2.6 pages per visit. This peaked in August, when visitors read 3.61 pages per visit. The time on site rose each month also, reaching nearly 2:54 minutes per visit in September – a time comparable to Motorcycle.com (3.23 pages per visit; 2:10 time on site) and SportRider.com (2.6 pages per visit; 2:10 time on site).
| Month | Unique Visitors |
Page Views |
Pages Viewed Per Visit |
Bounce Rate |
Time On Site |
|---|---|---|---|---|---|
| June | 2,101 | 5,338 | 2.54 | 66.11 | 1:41 |
| July | 2,870 | 6,865 | 2.39 | 67.98 | 1:32 |
| August | 1,498 | 5,409 | 3.61 | 53.27 | 2:39 |
| September | 1,202 | 3,854 | 3.21 | 55.57 | 2:54 |
Our search engine efforts were also successful. For the 13 search phrases that we track monthly, the site is on the first page of Google, Yahoo and MSN search results. The site is frequently in the number one position on Yahoo and MSN and in the top five on Google.
| Search Term | Yahoo | MSN (Bing) | |
|---|---|---|---|
| vermont motorcycle roads | 3 | 4 | 4 |
| vermont motorcycle videos | 3 | 1 | 1 |
| vermont motorcycle rides | 7 | 1 | 1 |
| vermont motorcycle | 4 | 1 | 1 |
| vermont motorcycle events | 9 | 1 | 1 |
| Vermont motorcycle services | 1 | 6 | 1 |
| Vermont motorcycle service | 4 | 6 | 1 |
| motorcycle events vermont | 5 | 1 | 1 |
| motorcycle event vermont | 3 | 1 | 1 |
| motorcycle roads vermont | 5 | 2 | 2 |
| motorcycle vermont | 2 | 1 | 1 |
| vermont motorcycle news | 3 | 1 | 2 |
| motorcycle video vermont | 1 | 1 | 1 |
Results achieved this season were through word-of-mouth promotion and social networking through Twitter and our Facebook fan page. Although we had some sponsorship this year, we have a much larger capacity than is currently being used. We would like to expand sponsorship next season and correspondingly increase our reach.
Our plan is to continue to improve the site over the winter and expand our features and news writing. Our goal for next season is to achieve full sponsorship. Advertisers who sign up before December 31 for the 2010 season will get a 10% discount off of our regular rate.
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